Content Strategy for Mobile

By Karen McGrane.

Content Strategy for Mobile

Description

ISBN: 978-1-937557-0-89 Paperback: 165 pages You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes - from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make...

ISBN(s)

1937557081, 9781937557089

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