Cooperative Marketing in the Construction Industry
By Jr., PhD Richaed W. Sievert.
Description
There really is a low-cost and low-risk marketing strategy that's been proven to work in today's economy - and it's particularly effective for businesses in the architecture, engineering, and construction industries. It's cooperative marketing: the building of cooperative marketing alliances with non-competing businesses that offer complementary services and products. Cooperative Marketing in the Construction Industry provides a structured method for developing and managing co-marketing relationships in the design and construction industry to ensure greater sales success...
ISBN(s)
1557017603, 9781557017604
