This is Service Design Thinking: Basics - Tools - Cases
By Unknown Author.
Description
This is Service Design Thinking outlines a contemporary approach for service innovation. Service design and design thinking are lately evolving into buzz words for management and business consulting. This is Service Design Thinking strives to unveil the practical meaning behind these terms in everyday use. The book introduces this new way of thinking to beginners but also serves as a reference for professionals.Although service design and design thinking in general recently gains vast interest by both business and research, until now there was no comprehensive textbook outlining the appr...
ISBN(s)
9063692560, 9789063692568
