Strategic Marketing Planning and Control (Cim Student)
By Unknown Author.
Description
'Strategic Marketing: Planning and Control' is the new core text for the Planning and Control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation). The text also covers contemporary issues, by exploring current developments in marketing theory and practice including the concept of a market-led...
ISBN(s)
0750644826, 9780750644822
