Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing)
By Philip Kotler.
Description
Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling is a better way to study marketing. - from Amzon
ISBN(s)
0135579279, 9780135579275