Marketing Channels: A Management View
By Bert Rosenbloom.
Description
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. - from Amzon
ISBN(s)
0324186932, 9780324186932
