The Management and Marketing of Services (B H Contemporary Business Series)
By Unknown Author.
Description
This is a comprehensive text, which provides a highly accessible perspective on the management and marketing of services. In particular, service design and productivity are examined as well as more general topics such as the implications for services infuture. Suitable for undergraduates or postgraduates studying the management service operations in a marketing orientated environment. '..I recommend this book to all those who teach or study the marketing and/or management of services. It is apractical guide for the student and a useful summary for the teacher.' Jonathan S. Swif...
ISBN(s)
0750607890, 9780750607896
