Onward, How Starbucks Fought for its Life without Losing its Soul

By Unknown Author.

Onward, How Starbucks Fought for its Life without Losing its Soul

Description

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no co...

ISBN(s)

9781609613822

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