Marketing: An Introduction (11th Edition)
By Unknown Author.
Description
@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. - from Amzon
ISBN(s)
0132744031, 9780132744034
